Marketing case study Example | Topics and Well Written Essays - 1250 words

Marketing - Case Study Example The more common terminology for place is distribution in marketing. Its importance lies in the area that product needs to be delivered at right time to right place. This not only facilitates acquiring large customer base but is even concerned with retaining them for long-term. In overall context, place represents a set of activities which is undertaken by a firm so as to make products available to end customers. There are different channels adopted by Apple Inc., in order to reach out to target market. Place mix of the company comprises of wholesaling and retailing, warehousing, order processing, inventory management and transportation. Apple Inc. pays more attention to safely transferring its products from warehouses to retail outlets. The company has established corporate stores across the globe that serves as a medium to reach out to target audience. Apart from Apple’s corporate stores products are placed also in electronic stores like BestBuy. This electronic platform help s the firm to increase convenience level for customers. From assembly house of Apple Inc., products are distributed to its web stores, supermarket, CNF, distributors and middle man. Place factor is even concerned with appropriate inventory management since Apple products can only be delivered when sufficient stock is maintained by a firm. Promotion plays a critical role in context of gaining attention of target group. This mechanism is implemented so as to ensure that right target audience has been reached. Different forms of media advertising are utilized to associate with large number of buyers and generate high sales margin. Promotion mainly focuses on attracting target customers and giving sufficient information to generate interest or motivate for purchasing decision. Various advertising methods are explored by marketers to promote product line