Week 2 DQ Everybody knows IBM. The company is one of the world’s ‘super brands’ that everybody is aware of and instantly recognizes. The company was incorporated in 1911 as the ‘Computing, Tabulating, Recording alliance’ and became the International Business Machines beau monde in 1924 in order to reflect the global bus that it’s General Manager, Thomas J. Watson had for the company. Over the next 60 years IBM developed a reputation for being an employer of choice, heroic of it’s ‘no layoff’ policy that had been put in press in the 1930’s by T.J. Watson. As Wright (1993) stated “IBM was a golden bulwark of the American economy.
Hugely profitable and famously well managed, Big Blue (IBM) was more than just a company; it was an international institution”. A number of factors enabled IBM to line up and achieve success in the marketplace. IBM was founded by a passage leader with an understanding and ability to implement effective rail line strategies and pragmatical experience in ...If you want to get a complete essay, order it on our website:
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