Marketing

August 21, 2011 Marketing 1120 1) Franchising: Contractual agreement between Linas Café and Frederick Haneuse that allows Frederick to run a business using Linas telephone and format. I think Frederic opted to buy a franchise instead of starting from scratch because it is easier to use a business physical object that is so successful vs. coming up with a insolent plan. It is rattling difficult to relieve oneself a new point of intersection e finically in the nutriment industry in Canada presumptuousness the numerous amounts of competition- especially from Tim Hortons. Also Frederic would be given the chance to go to Paris to receive food preparation training, décor and presentation methods and planning advice. The original business would help him work stoppage his goal of providing Canadians a wonderful dining experience. 2) Frederic is trying to add up up an experience- which is hard to market. The product itself can be do to tonicity delicious, fresh and yummy but getting the guest to return in to buy an expensive sandwich fair(a) for the epicure dining experience is not easy. Trying to create a need for this product whitethorn be a challenge. A consumer doesnt need to eat this expensive item, they may extremity to try it. 3) Customers who screening variety-seeking buying behaviour allow sum to Linas to try something new or disparate vs.

those who display habitual buying behaviour ( may walkway by Linas to buy a sandwich from Tim Hortons their usual). Family members may puzzle out a consumer to dine at Linas. maybe for a special occasio n care birthday parties or recent graduatio! ns, parents would like to treat someone special to a nice luncheon or dinner of high prize vs. McDonalds. The business website makes it very clear that the atmosphere of the eatery is hip and welcoming. The eating place contains a lounge where its lighting highlights the art picture gallery. The food is of high quality and the products are fresh and total of flavour. The restaurant does not look very spacious then those customers that have...If you indispensability to get a full essay, order it on our website: BestEssayCheap.com

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