Crunch Case Analysis

epitome on fag Case Situation Analysis Based on the No Judgments philosophy, the fittingness club Crunch supported an purlieu where people could stay in shape and be socialise without the intimidation factor Levine (the president of Crunch) saw in early(a) types of clubs (P.3). In order to win over the other competitors and hyperbolise in every stage of building this Crunch brand, the high ships confederation is al musical modes trying to antitheticiate itself from other conventional seaworthiness clubs and be the creator of a new trend in support, brand management, expansion approaches and so on. However, in my view, the most heavy(a) problem the social club confronts is that the Crunch brand would drop off its way as it expanded. That means, as Levine said, spending a spacious require of time mulling over how growth would affect the globes perception of the Crunch brand (P.11). For example, Crunch had been in discussions for some(prenominal) months with a n Atlanta-based company SportsLife, about acquiring its chain of six seaworthiness facilities. The critical reason why the company considered this business for a long time is that the company confronted choices: whether to give up the companys current business model, both in backing and positioning, or to stay with the traditional business structure and go through alternating(a) methods for market penetration.

Alternative Courses of Action From my perspective, the first alternating(a) follow through is that the company could save build a flagship rapidity in Atlanta by purchasing SportsLife to have varied kinds of exercise gyms aiming at different ! age groups and retails for fitness equip manufacturers of Crunch brand. One of the turn a profits of this action is that even though the purpose of tar eviscerate consumers is widened, the fantastic style of brand Crunch wouldnt be misunderstanding. Because it still focuses on being an innovative schoolmaster of fitness field, and desires to rotate the idea to more people. Another benefit is that it could turn the opposition between Crunch and...If you want to get a broad essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay