KMart Case Study: SWOT, strategic decisions.

The strategic decision of Kmart lead by chairman and head teacher executive officer Charles C. Conaway, is one of the strengths of Kmart corporation. Strategy-oriented decision problems address much(prenominal) questions as How nominate Kmart respond to the challenges of the industry leader, Wal-Mart? and How can Kmart stay put competitory in the retail market? I candidly did not realize Kmart had any(prenominal) strengths at this point of the discount retail industry. The Kmart in my town, with a population of over 150,000 within a 209 mile radius, unlikable in 2002 which was a direct sex act to the bankruptcy filed January 22, 2002. The file of bankruptcy lead to the closing of 600 stores and the resultant role of over 57,000 employees. In March of that same year, Kmart acquired Sears Roebuck and Company. Kmart and Sears, which were Americas top dickens retailers over 15 years ago, formed Sears Holding mint and became the nations third largest retailers with 3500 stores. The cross-selling of brands is a definite strength in the competitive market and a key part of the learning strategy. The merger of Kmart and Sears offers both challenges and opportunities for the tender company. One weakness of Kmart, prior to the acquisition of Sears, is that the company was satisfied with tar totaling wholly woeful-income families and providing mediocre guest service. Customers were not only associating the Kmart brand with natural depression prices, simply also impersonate-go quality service. I touch brilliance this was detrimental to the Kmart brand especially when rival Wal-Mart entered the market with low prices and high quality service. In addition to poor customer service, Kmart had serious problems with advertised products being out of stock. Out-of-stock merchandise shows a weakness in Kmarts inventory control system. Kmart must be able to continually reinvent the brand image in order to remain competitive in the retail... If you! want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay